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Nº de artículo:
209172305
Public Opinion Becoming Clear
Nº de artículo:
209172305
CLP 15634
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Detalles de producto
- “Halkla ilişkiler danışmanlığının kamu vicdanı yaratmaya yazgılı olduğunu ve bu mesleğin, içinde yaşadığı topluma en yüksek faydalılıkla hizmet edeceğine inanmaktayım.” -Edward L. Bernays Modern halkla ilişkiler çalışmalarının kurucusu kabul edilen Edward L. Bernays, danışmanlığını yürüttüğü Henry Ford, Thomas Edison, Herbert Hoover, Dwight Eisenhower, Thomas Wilson gibi önemli isimlerle ve zamanın en büyük şirketleri için gerçekleştirdiği birçok değerli halkla ilişkiler faaliyeti ile günümüze kadar süren bir mesleki şöhrete sahip olmuştur. Mesleki şöhretinin yanında, alana dair kavramsallaştırmaları ve yayınladığı eserler ile Bernays, hem bir pratisyen hem de teorisyen olarak komple bir halkla ilişkiler gurusudur. Yayınlanmasından neredeyse 100 yıl sonra dilimize kazandırılan “Belirginleşen Kamuoyu” kitabı, alanın ilk ve en önemli çalışmalarından birisi olarak öne çıkmaktadır. İlk kez bu eserde halkla ilişkiler mesleğinin ne olduğu ve halkla ilişkiler danışmanının görevleri etraflıca incelenmiştir. Freud, Trotter, Lippmann gibi dönemin önde gelen teorisyenlerinden etkilenen Bernays, bu çalışmalardaki kavramları sentezleyerek halkla ilişkiler faaliyetleri ile ilgili özgün bir yapı kurmuştur. Modern halkla ilişkiler çalışmalarının sınırlarını çizen ve mesleğin istikametini tayin eden bu kitap, hem zamanın ruhunu anlamak hem alanın kökenlerini keşfetmek için önemli bir başvuru kaynağıdır. Daha fazla göster
| Publishers | Kabalci Publications |
| Date of publication | July 2, 2022 |
| Language | Turkish |
| Print Length | 168 pages |
| ISBN-10 | 6059872980 |
| ISBN-13 | 978-6059872980 |
| Dimensions | 13.5 x 21 x 1 cm |
Who Should Buy?
-
Academic Researchers
Ideal for researchers needing a comprehensive overview of public opinion trends and analyses in Turkish society.
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Policy Makers
Useful for policymakers looking for insightful data to inform their decisions regarding public welfare and governance.
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Journalists
Great for journalists seeking reliable sources to report on evolving public sentiments and opinions in Turkey.
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Casual Readers
May not engage casual readers who prefer lighter, more entertaining content rather than analytical reports.
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Preguntas y respuestas de los clientes
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Pregunta:
Who is Edward L. Bernays?
Respuesta: Edward L. Bernays is considered the father of modern public relations, known for his influential work and clientele including notable figures like Henry Ford and Thomas Edison. -
Pregunta:
What is the key focus of 'Belirginleşen Kamuoyu'?
Respuesta: The book examines the essence of public relations and the duties of consultants, drawing on significant theories of the time. -
Pregunta:
Why is this book important?
Respuesta: It serves as a crucial resource for understanding the roots of public relations and how it has shaped modern practices.
Edward L. Bernays Editorial Review
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CLP 15634
Haz tu pedido ahora y recíbelo por ahí Martes, Agosto 18
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características y beneficios
- Explore the foundational work of Edward L. Bernays in public relations.
- Recognized as the father of modern public relations.
- Insights from pivotal figures like Freud and Lippmann shape the book.
- Essential reading for understanding the evolution of public relations.
- A comprehensive guide for practitioners and theorists alike.
- Unveils the roles and responsibilities of public relations consultants.
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