CRM―顧客はそこにいる Best solution
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CRM―顧客はそこにいる Best solution
企業能力の根幹をなすCRMの、まさに決定版となる1冊である。
CRM―顧客はそこにいる Best solution
Nº de artículo: 170494718

CRM―顧客はそこにいる Best solution

Nº de artículo: 170494718

CLP 29785

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What Stands Out

Durable Hardcover
The Tankobon hardcover ensures longevity and durability, making it ideal for frequent use while protecting your valuable information, unlike standard paperbacks that wear out easily.
Comprehensive CRM Insights
This book provides in-depth strategies and insights into effective customer relationship management, offering practical solutions that help businesses enhance customer satisfaction and retention, addressing common CRM challenges.
Enhanced Learning Experience
With its engaging content and practical examples, the book facilitates an exceptional learning experience for readers, ensuring they effectively apply CRM strategies in real-world business scenarios.

Detalles de producto

Shop CRM―顧客はそこにいる Best solution online at a best price in Chile. 4492554297
  • 経営にCS(顧客満足)活動を導入する企業は多いが、クレーム処理の手間が増えたり、顧客から「満足」の反応があるのに収益に結びつかないといった例がよく聞かれる。1998年に出版された「日本初のCRM書」の増補改訂版である本書では、このような壁にぶつかっている企業のCRM(カスタマー・リレーションシップ・マネジメント)を活性化するための考え方やアプローチが示されている。 全体は6つの章で構成されている。第1章では、顧客動向や収益との関係が概観され、CRM再構築の必要性が説かれている。ここに戦略、知識(顧客理解・識別)、業務プロセスおよび人・組織、ソリューション・テクノロジーの4つの階層からなる「CRMモデル」が示され、2章以降はそれに沿う形で展開される。 第2章は、顧客変化の実態や、顧客セグメンテーションを適正化する方法、バリュー提供の方法、CRM革新のステップなどが論じられている。特に、顧客セグメンテーションの「5つの罠」が解説され、それぞれの罠をクリアすることがCRMの前提になるとして注意が喚起されている。 第3章は、顧客との接点における具体的な活動や、実行にあたっての解決策などが論じられている。第4章は顧客情報のデータベース構築の条件や技術的な側面、第5章はCRMに成果をもたらす3つの戦略、第6章は各産業・業界にCRMをどう適用すればいいかといった内容が中心になっている。 今回の改訂では、「LTV(顧客生涯価値)」や「タイミング・セグメンテーション」「アウトソーシング戦略」などの項目が増補され、第6章の事例にも銀行や証券、官公庁などが加えられている。初版と比べて、新しい局面に対応した内容が多く盛り込まれているのが特徴だ。 CRMの最初のステップで戸惑っているのなら、「ニーズは多様化ではなく『混淆化』している」「顧客は細分化ではなく「模化」している」といった論考に目からうろこが落ちるかもしれない。企業能力の根幹をなすCRMの、まさに決定版となる1冊である。(棚上 勉)
Publisher 東洋経済新報社
Publication date July 1, 2001
Language Japanese
Print length 389 pages
ISBN-10 4492554297
ISBN-13 978-4492554296
Item Weight 469 g

Who Should Buy?

Suitable For
  • Business Owners

    Ideal for small to medium business owners looking to improve customer interactions and retain loyal clients effectively.

  • Sales Professionals

    Sales professionals can benefit from insights on managing customer relationships and increasing sales productivity through CRM strategies.

  • Marketing Teams

    Marketing teams will find value in understanding customer behaviors and segmentation for tailored marketing campaigns using CRM insights.

Not Suitable For
  • Casual Users

    Individuals seeking basic customer contact management may find it overly complex compared to simpler tools available.

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  • Pregunta: ¿Está CRM―顧客はそこにいる Best solution disponible para comprar en línea en Chile?

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村山 徹 Format: Tankobon Hardcover General & Reference Editorial Review

**** The book "CRM―Best Solution" offers readers a profound exploration of customer relationship management beyond mere IT implementation, positioning it as a strategic approach to restructuring relationships with customers. It emphasizes the critical importance of turning customer data into meaningful insights and propagating a CRM-oriented mindset throughout the organization. Despite being initially published in 2001, the concepts presented remain relevant, highlighting a gap between what is ideal in CRM practices and the actual implementation in many organizations. The author outlines a model Consisting of four layers: customer strategy, customer insights, business processes, and solutions. This structured framework is insightful, yet it's noted that very few companies successfully implement such strategic layers. The book stresses the foundational knowledge necessary for effective CRM practices, providing questions for readers to assess their own CRM readiness. It becomes evident that many businesses struggle with basic customer knowledge, indicating a need for improved CRM strategies. One of the standout features is the author's candid acknowledgment of the practical challenges that arise when implementing CRM strategies, including internal resistance and motivation issues. This realism is appreciated by readers who have faced similar obstacles in their professional journeys. Additionally, the text discusses the Pros and Cons of IT solutions in CRM, providing a balanced view that recognizes both capabilities and limitations. Readers across various levels of understanding find the book beneficial, although some note that it can be challenging at times. While it serves as a rich resource for practitioners in CRM and business management, it also provides foundational insights for those new to the field. Many have expressed regret for not having encountered this book earlier in their careers, recognizing its potential to streamline their understanding and application of CRM principles. Overall, this book has been praised for its depth, practical insights, and timeless relevance–making it a valuable read, especially for executives and aspiring leaders in the business world. **

Customer Reviews & Ratings

3.7
41 valoraciones de los clientes
  • 5 estrella
    33%
  • 4 estrella
    22%
  • 3 estrella
    36%
  • 2 estrella
    3%
  • 1 estrella
    6%

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ventajas

  • Offers a strategic perspective on CRM beyond IT.
  • Provides structured frameworks for understanding CRM layers.
  • Relevant insights despite being published over two decades ago.
  • Addresses practical challenges in CRM implementation.
  • Balanced view on IT solutions in CRM.
  • Serves both as a reference for experienced practitioners and an accessible entry point for newcomers.

Contras

  • Some readers may find it challenging or dense.

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CLP 29785

Haz tu pedido ahora y recíbelo por ahí Monday, Octubre 26

QTY:

Solo queda 1 artículo en stock.
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características y beneficios

  • Comprehensive guide to enhancing CRM activities.
  • Addresses common CRM challenges faced by businesses.
  • Introduces a structured CRM model to optimize customer relationships.
  • Includes updated strategies on customer segmentation and value delivery.
  • Incorporates new concepts like LTV and timing segmentation.
  • An essential resource for navigating today’s diverse customer needs.

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