Marketing 2016 (MindTap Course List)

The Marketing 2016 18th Edition book has received generally positive reviews from customers. Many customers appreciate how the information in the book is useful and easy to understand. The inclusion of graphics is also seen as a nice and helpful feature. One customer mentioned that the text in the Kendall copy of the book is extremely small and cannot be adjusted, unless viewed on a very large tablet/Kendall. This may be a limitation for some readers who prefer larger text sizes. Another customer mentioned that the book was used as a textbook for their marketing class and it served its purpose well. The book was described as being in perfect condition upon arrival. However, there are some negative experiences mentioned by a customer who received the book without its cover and first few pages. This led to the need for additional internet research to properly cite the book for their class. Overall, the Marketing 2016 18th Edition seems to be a valuable resource for marketing students, with well-structured content and helpful graphics. However, some customers may find issues with the text size and the condition of the book upon delivery.