Electronic Commerce
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Electronic Commerce
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Electronic Commerce
Nº de artículo: 84639047

Electronic Commerce

Nº de artículo: 84639047

CLP 118384

CLP 311468

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What Stands Out

Comprehensive Coverage
This edition offers an extensive exploration of electronic commerce technologies, addressing the latest industry trends and practices, ensuring readers remain informed and competitive in the fast-evolving digital marketplace.
Real-World Applications
Includes practical case studies that illustrate concepts in action, empowering students and professionals to apply theoretical knowledge to real-world scenarios, enhancing learning and retention.
Updated Data
Features the most current research and statistics in the field, providing valuable insights into consumer behavior and e-commerce strategies, enabling readers to make informed decisions based on the latest market data.

Detalles de producto

Shop Electronic Commerce online at a best price in Chile. 1305867815
  • Examine the latest developments in online business with cutting-edge coverage, real examples, actual business cases, and hands-on applications found in the market-leading ELECTRONIC COMMERCE, 12E. With comprehensive coverage of emerging strategies and today’s most important technologies, this popular book equips you with a solid understanding of the dynamics of this fast-paced industry. The new edition offers thorough discussions of e-commerce growth in the rapidly-developing economies of China, India, and Brazil. You also examine key topics, such as social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New intriguing Learning From Failure segments help you draw important lessons from the experiences of actual companies as you review real-world e-commerce practices in action.
Publisher Cengage Learning
Publication date February 26, 2016
Edition 12th
Language English
Print length 624 pages
ISBN-10 1305867815
ISBN-13 978-1305867819
Item Weight 2.02 pounds (920 grams)
Dimensions 7.25 x 1 x 8.75 inches (18.4 x 2.5 x 22.2 cm)

Who Should Buy?

Suitable For
  • Business Students

    Ideal for students pursuing a degree in business, providing fundamental knowledge in electronic commerce principles and practices.

  • Entrepreneurs

    A valuable resource for aspiring entrepreneurs looking to understand online business models and e-commerce strategies.

  • Marketing Professionals

    Benefits marketing professionals seeking to enhance their skills in digital marketing and optimize online sales strategies.

Not Suitable For
  • Beginners

    Not suitable for complete beginners without prior knowledge, as it may be too complex to understand initially.

  • Casual Readers

    Casual readers looking for light content may find the academic tone and depth unsuitable for their interests.

  • Technical Experts

    Technical experts may find the content overly basic and lacking advanced technical details they require for in-depth understanding.

DESCRIPCIÓN DEL PRODUCTO

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Preguntas y respuestas de los clientes

  • Pregunta: What topics are covered in Electronic Commerce 12th Edition?

    Respuesta: The 12th Edition of Electronic Commerce presents a comprehensive overview of key topics such as online retailing, digital marketing, electronic payment systems, and security concerns. It also delves into emerging technologies like blockchain, mobile commerce, and artificial intelligence in e-commerce. This breadth ensures that readers gain not only foundational knowledge but also insights into the latest industry trends to stay ahead in the fast-evolving digital marketplace.
  • Pregunta: Who is the author of Electronic Commerce 12th Edition?

    Respuesta: Electronic Commerce 12th Edition is authored by Gary Schneider, a respected figure in the field. His expertise combines academic research and practical application, making the book a reliable source for both students and professionals. Schneider’s clear writing style and in-depth analysis foster a better understanding of complex concepts, ensuring that readers can apply them effectively in real-world e-commerce scenarios.
  • Pregunta: Is Electronic Commerce 12th Edition suitable for beginners?

    Respuesta: Yes, Electronic Commerce 12th Edition is designed to be accessible for both beginners and experienced practitioners. It begins with fundamental concepts, gradually progressing to more advanced topics, making it ideal for those new to e-commerce. Readers will appreciate the structured layout, which includes real-world examples and case studies that provide practical insights into the e-commerce landscape.
  • Pregunta: How does Electronic Commerce 12th Edition address security issues?

    Respuesta: The book places significant emphasis on security, highlighting the various threats faced by e-commerce businesses and the strategies to mitigate them. It discusses encryption, secure payment gateways, and the importance of compliance with data protection regulations. Understanding these security aspects is crucial for anyone looking to establish a credible online presence, and the book equips readers with the necessary knowledge to safeguard their e-commerce endeavors.
  • Pregunta: Are there any online resources or supplemental materials for Electronic Commerce 12th Edition?

    Respuesta: Yes, students and readers can access various online resources associated with Electronic Commerce 12th Edition. These resources often include quizzes, case studies, and additional articles that complement the textbook's content. Utilizing these materials allows users to engage more deeply with the subject matter and apply theoretical concepts to practical situations, enhancing their learning experience.
  • Pregunta: What is the significance of digital marketing in Electronic Commerce 12th Edition?

    Respuesta: Digital marketing is a pivotal element in Electronic Commerce 12th Edition, as it explores different strategies for promoting products and services online. Topics such as search engine optimization (SEO), pay-per-click advertising, and social media marketing are thoroughly discussed. Understanding digital marketing is essential for anyone looking to drive traffic and increase sales in an e-commerce environment, making this section particularly valuable for business practitioners.
  • Pregunta: Can Electronic Commerce 12th Edition be used for academic studies?

    Respuesta: Absolutely, Electronic Commerce 12th Edition is widely used in academic settings as part of e-commerce and business curricula. Its comprehensive approach and well-structured content make it an excellent reference for students studying the impacts of internet technology on commerce. Instructors often recommend this edition for its ability to bridge theoretical concepts with practical applications, preparing students for careers in digital business.
  • Pregunta: How does Electronic Commerce 12th Edition help in understanding Chile e-commerce?

    Respuesta: The book offers insights into Chile e-commerce by discussing the trends, challenges, and strategies relevant to international markets. It addresses issues such as cross-border transactions, cultural differences, and regulatory environments. Understanding these aspects is critical for businesses aiming to expand globally, making the book a vital resource for those seeking to cultivate a successful international e-commerce strategy.
  • Pregunta: Where can I buy Electronic Commerce 12th Edition in Chile?

    Respuesta: You can purchase Electronic Commerce 12th Edition from Ubuy. Ubuy provides a wide range of products, ensuring that you can find the latest edition of this essential textbook. Their platform also includes user-friendly features and multiple payment options, offering a convenient shopping experience for readers across Chile.
  • Pregunta: What makes Electronic Commerce 12th Edition different from earlier editions?

    Respuesta: Electronic Commerce 12th Edition differs from earlier versions by incorporating the latest developments in e-commerce such as advancements in technology, changes in consumer behavior, and the impact of social media on buying decisions. It also provides updated case studies that reflect current market conditions, making it a vital resource for those looking to stay current in the rapidly evolving digital commerce space.

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CLP 118384

CLP 311468

Haz tu pedido ahora y recíbelo por ahí Martes, Julio 21

QTY:

Solo quedan 7 artículos en stock.
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