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Nº de artículo:
1894720
Global Business Today
Nº de artículo:
1894720
CLP 123469
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What Stands Out
Comprehensive Coverage
Offers an extensive overview of global business concepts, equipping readers with essential insights into international commerce and strategies for success in a dynamic global economy.
Real-World Examples
Integrates current case studies and examples to illustrate practical applications of business theories, helping students relate academic concepts to real-life situations in the global market.
Expert Author Team
Authored by leading experts in international business, ensuring authoritative and up-to-date content, which enhances credibility and enriches the educational experience for students and professionals alike.
Detalles de producto
| Publisher | McGraw Hill |
| Publication date | January 14, 2015 |
| Edition | 9th |
| Language | English |
| Print length | 541 pages |
| ISBN-10 | 0078112915 |
| ISBN-13 | 978-0078112911 |
| Item Weight | 2.55 pounds (1.16 kg) |
| Dimensions | 8.6 x 0.9 x 10.7 inches (21.8 x 2.3 x 27.2 cm) |
Who Should Buy?
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Business Students
Ideal for undergraduate and graduate students studying international business, offering comprehensive insights and real-world applications.
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Corporate Trainers
Useful for trainers seeking to educate employees on global business practices and current trends in the international market.
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Entrepreneurs
Benefits entrepreneurs looking to expand into global markets by providing valuable strategies and understanding of cultural differences.
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Advanced Scholars
Not suitable for seasoned researchers who need more in-depth, specialized insights beyond the introductory level.
DESCRIPCIÓN DEL PRODUCTO
Global Business Today
About This Item
Enhance your understanding of the global business landscape with Global Business Today, 9th Edition. This comprehensive textbook covers a wide range of topics, from global markets and international business strategies to the digital economy and cross-border commerce. Whether you're a student studying international business or a professional looking to expand your knowledge, Global Business Today provides valuable insights into the complexities of the global business environment.
It explores the trends, challenges, and opportunities that come with operating in a global marketplace. With a focus on global business management and strategy, this book offers practical solutions and innovative approaches to help businesses succeed on a global scale. It also delves into the importance of global business networking, partnerships, and development, providing valuable tips and advice for those looking to expand their global business reach. In addition, Global Business Today offers valuable insights into the latest global business intelligence and analysis, helping readers stay informed and make informed decisions in an ever-changing global business landscape. It also provides a solid foundation in global business research, making it an invaluable resource for students and professionals alike. Stay ahead of the curve in the global business world with Global Business Today, 9th Edition.
Whether you're a student, entrepreneur, or business professional, this textbook will equip you with the knowledge and skills to navigate the complexities of the global marketplace and seize global business opportunities.
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International Editorial Review
Global Business Today is a textbook that provides relevant and well-written material for business courses. The book covers diverse cultures and includes informative case studies. However, the book may have some issues such as ink markings, damage, and missing pages in used copies. It is also important to note that the book is sold at full price, despite the availability of a newer version.
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ventajas
- Relevant and well-written material
- Informative case studies
- High-quality information about global business
Contras
- Ink markings and damage in used copies
Product Price History
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CLP 123469
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características y beneficios
- Comprehensive and up-to-date
- Application-rich
- Managerially focused
- Tightly integrated chapters
- Market-leading program
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